April 14-17, 2020
Hilton Austin, TX

Meriah Garrett

Chief Design Officer USAA
As the Chief Design Officer of USAA, Meriah Garrett seeks to create an environment where beautiful member experiences are the norm. This means leading the internal design organization, growing design capabilities, and defining a curriculum of internal education that lifts up design practitioners and helps encourage design thinking across the business. Prior to joining USAA, Meriah spent more than 8 years at the design firm frog. As a Creative Director, she led multi-dispensary teams in delivering innovative designs that engaged consumers and created stronger brand relationships. Meriah was responsible for directing all phases of creative work from research and concept development through production, as well as creating a studio environment that drove impeccable design. Meriah began her career as a freelance designer and developer in the emerging web space during the mid 90’s. She later moved to Austin for the growing tech industry, where she worked on an early web-based tablet computer for seniors, and later, enterprise security and IT portfolio management. She joined frog in 2007 where she worked on questions for Disney, Google, Michael & Susan Dell Foundation, Capital One, S&P, EY, LG, Sprint, AT&T, Bell Mobility, Vodafone, 7-Eleven, Kohl’s, Whole Foods and more.

Agenda Day 3

Thursday, April 18th, 2019

8:30 AM Design Culture: Design Thinking That Lasts

Design Thinking offers a platform to facilitate incredible change, cultural transformation, and visibility across silos, in many cases introduced through design thinking bootcamps, workshops, and training. However, how do we sustain this design-led culture outside of the design practice? Meriah addresses moving the Chief Design office past education and into sustainability addressing:
  • Beginning a culture of innovation and design expertise
  • Researching from inside to understand employee feedback
  • Analyze the internal journey to find gaps in knowledge
  • Facilitate top down acceptance to create implicit permission

Check out the incredible speaker line-up to see who will be joining Meriah .

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