DRIVING SUSTAINABLE GROWTH AND COMPETITIVE ADVANTAGE THROUGH HUMAN-CENTERED DESIGN
 

April 14-17, 2020
Hilton Austin, TX

Michael Brown

Chief Design Officer Dick's Sporting Goods

Why Michael? 

Michael Brown is the Chief Design Officer of Dick’s Sporting Goods, where he is responsible for design and future innovation of all omnichannel experiences.

With over 20 years experience as a global design leader, Michael’s work has been featured in the bestseller “Lean Startup”.  He is the recipient of multiple patents and industry awards, including the prestigious Red Dot Award. 

A father of four, Michael is deeply committed to increasing participation in youth sports, and passionate that design thinking is a skill that can change even the largest societal problems.

Michael leads the design team at Dick’s with the promise of designing in a way that creates confidence and excitement, and encourages all people to find their love of sports.

In terms of the stats they are:

27% of US public high schools will not have any sports by 2020

50% of children stop playing sports by the time they reach adolecnese. 

Agenda Day 2

Wednesday, April 17th, 2019

8:15 AM THE FUTURE OF DESIGN: How Design Can Save Lives

In a world full of disruption, not all changes lead to the betterment of our community. At Dick’s sporting goods, the mission is to give every child and adult excitement and activity, but looking into the current school systems, you find 40% of kids dropping out of sports. Inactivity leads to high levels of obesity, diabetes, depression and more. How can a company’s good design change this outcome through customer experience, storytelling, and effective omni channel? Michael will address:
  • Designing for sustainability and social responsibility
  • Utilizing the art of storytelling to drive your message
  • Evolving design beyond a skill and worksheet to a culture and mindset
  • Understanding the complete customer journey to find pain points

Check out the incredible speaker line-up to see who will be joining Michael.

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