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April 16 - 18, 2019
JW Marriott Austin, Austin, FL

Paul Strike


VP, Head of Design
Prudential


4:00 PM Human Centered Design: The Study of People, Behavior and Environments

Truly empathizing with customers challenges typical systems of feedback collection, and challenges design thinkers to understand organic customer behavior.  Paul will address using ethnography and anthropology to challenge leaders to view product, service, and experience through customer perception. He will address:
  • Best practices of ethnographic and anthropological research
  • Understanding the end to end brand experience
  • Developing customer personas based on lifestyle
  • Pulling insights from disruptive and sporadic customer behaviors


Check out the incredible speaker line-up to see who will be joining Paul.

Download The Latest Agenda