April 16 - 18, 2019
JW Marriott Austin, Austin, FL

Paul Strike


VP, Head of Design
Prudential

Agenda Day 2

Wednesday, April 17th, 2019


4:05 PM Human Centered Design: The Study of People, Behavior and Environments

Truly empathizing with customers challenges traditional systems of feedback collection, as well as designers, marketers and product strategists to understand organic customer behavior. Paul & Prabhas will address this through the lens of digital anthropology, video storytelling, and human centered design that challenges leaders to view product and service experiences through customer perception in context to the environments they live in. Paul & Prabhas will address:
·  Best practices of anthropological research and human centered design
·  Pulling insights from disruptive and sporadic customer behaviors
·  Enabling design insights to travel throughout your organization and into the boardroom 

Check out the incredible speaker line-up to see who will be joining Paul.

Download The Latest Agenda