Beyond Design: Moving from Practice to Transformation 
April 14-17, 2020
Hilton Austin, TX

Paul Strike

VP, Head of Design Prudential

Why Paul? 

Paul is a recognized design leader who possesses a seasoned depth and breadth of industry experience rarely seen when catalyzing innovation & Human-Centered Design within organizations. He has a proven track record for designing and delivering innovative digital products and services as well as growing and leading large multidisciplinary teams through programs of transformative change.

As a driver and thought leader for innovation and customer experience strategy, Paul has a strong focus on advanced Human Centered Design practices and emerging technologies such as progressive web applications, personalized predictive analysis, and artificial intelligence.

Previous roles have seen Paul play a pivotal function in growing and scaling design capabilities and operations, the orchestration of customer experience transformation, and cultural behavioral changes from the ground up.

In his current position, Paul oversees a team of 40+ multi-disciplinary design professionals, extending across service & product design, experience, visual design, information architecture, research anthropology and interaction design. Paul is responsible for leading the ongoing growth and development of a world-class design capability inside Prudential's Customer office, delivering on a wide variety of complex and detailed projects across all local and international businesses.

Agenda Day 2

Wednesday, April 17th, 2019

4:05 PM Human Centered Design: The Study of People, Behavior and Environments

Truly empathizing with customers challenges traditional systems of feedback collection, as well as designers, marketers and product strategists to understand organic customer behavior. Paul & Prabhas will address this through the lens of digital anthropology, video storytelling, and human centered design that challenges leaders to view product and service experiences through customer perception in context to the environments they live in. Paul & Prabhas will address:
·  Best practices of anthropological research and human centered design
·  Pulling insights from disruptive and sporadic customer behaviors
·  Enabling design insights to travel throughout your organization and into the boardroom 

Check out the incredible speaker line-up to see who will be joining Paul.

Download The Latest Agenda