As Design Director at Orange,
Peter’s role is to provide leadership in the ideation, design, and definition
of human–centered, exceptionally crafted brand experiences. With deep expertise
at the intersection of visual language and innovation, Peter’s work leverages
multiple disciplines including industrial, service, and environmental design as
well as filmmaking to create and communicate new offerings in their most
Prior to Orange, Peter was a
Design Director at IDEO New York. During his 9 years with the firm, he led and
guided many large–scale projects in hospitality, retail, luxury, and health and
wellness. Peter’s work for clients such as The North Face, Hilton, Nespresso,
American Express, and Marriott has helped companies forge meaningful
connections with their customers while creating in–market impact.
Peter’s early career included
roles as both a Communication Designer and Art Director in the Bay Area at
small boutiques and large agencies. During this time, his work focused
primarily on refined visual communication for the fields of hospitality, art,
film, food and wine, and publishing.
Passionate about the role of
education in design, Peter has held faculty positions within graduate programs
at New York University and The New School where his work guiding students
towards fluency in creative confidence and human–centered design has been
applied to domains ranging from non–profit management to interior design and
architecture. He sits on the Board of Advisors at the newly founded Miami
College of Design.
Peter’s work in creative
direction and communication design has been recognized by awards and
publications including Graphis, Lürzer’s Archive, Print, Communication Arts,
STEP, American Graphic Design, IDEA, Spark, Core77, The Atlantic, The
Washington Post and Fast Company among others.
Check out the incredible speaker line-up to see who will be joining Peter.