Truly empathizing with customers challenges traditional systems of feedback collection, as well as designers, marketers and product strategists to understand organic customer behavior. Paul & Prabhas will address this through the lens of digital anthropology, video storytelling, and human centered design that challenges leaders to view product and service experiences through customer perception in context to the environments they live in. Paul & Prabhas will address:
·Best practices of anthropological research and human centered design
·Pulling insights from disruptive and sporadic customer behaviors
·Enabling design insights to travel throughout your organization and into the boardroom
Check out the incredible speaker line-up to see who will be joining Prabhas.