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23-25 April, 2018
United States

Raksa Ouk

Senior Director for Digital Traveler Experience
American Express Global Business Travel

Raksa Ouk is the Senior Director for Digital Traveler Experience at American Express Global Business Travel (GBT).  She has over 11 years of leading the design, development and delivery of digital and mobile solutions. Her current portfolio includes GBT’s mobile and digital customer experiences, along with other product and services designed to meet the evolving needs of business travelers.  Her team is responsible for GBT’s Design Thinking Center of Excellence, which promotes human centered design methodologies to deliver next generation customer experiences and product capabilities. Raksa holds an MBA from Columbia Business School in Entrepreneurship, an MS in Strategic Communications from Columbia University and a BA in Economics from Barnard College. 



1:30 PM DESIGN CIRCUIT: Master Each Step of the Design Thinking Process

Attendees will experience a lively and informative exercise, as they rotate through each of the five Design Thinking steps every thirty minutes during the course of the afternoon. Participants will talk through their unique challenges and walk away armed with solutions for each step.
 
There is no better way to sharpen your design thinking capabilities than by practice, repetition and exchanging ideas with peers, making these small group collaborations ideal for beginners who have more questions and want to further solidify their newfound knowledge. Advanced practitioners benefit by bench-marking across companies and refining existing skills.  

Hosted by: Matt Iliffe, Partner, Beyond
                   Jarrod Tredway, Client Strategist, Beyond
 
TABLE 1: EMPATHIZE
Take a walk in the user’s shoes.  Fully understand the perspective of your user or customer.
Led by: Jennifer McLennan, Senior Director Design & Development, Marriott              
             Alli Beane, Senior Director Design & Development, Marriott
             Harlan Kennedy, Founder,Director of Strategy, Orange
             Peter Antonelli, Design Director, Orange
 
TABLE 2: DEFINE
Based on your empathy work, culminate the findings to determine the focus of your design.
Led by: Janice Cho, Chief Design Officer, DevMynd
             JC Grubbs, Founder, CEO, DevMynd
             Adam Seigel, Head of Product, Amazon
 
TABLE 3: iDEATE
Generate a large pool of various possible solutions, exploring beyond the obvious.
Led by: Vinod Varma, VP Customer Experience & Product Strategy, American Express Global Business Travel
             Raksa Oud, Senior Director, Digital Channel Experience, American Express Global Business Travel
             Teresa Brazen, Senior Director of Professional Education, DesignIt
 
TABLE 4: PROTOTYPE
Transform intangible ideas into a physical form in which you and your peers can interact.
Led by: Danielle Galmore, Director New Business Innovation, Steelcase
             Justin Daab, Principal, President, Magnani
 
TABLE 5: TEST
Try out refined prototypes, garner feedback from your users, refine your perspective.
Led by: Lindsay Kenzig, Lead Design and User Experience Researcher, eBay

3:45 PM DESIGN CIRCUIT Master Each Step of the Design Thinking Process (continued)

Hosted by: Matt Iliffe, Partner, Beyond
                   Jarrod Tredway, Client Strategist, Beyond
 
TABLE 1: EMPATHIZE
Take a walk in the user’s shoes.  Fully understand the perspective of your user or customer.
Led by: Jennifer McLennan, Senior Director Design & Development, Marriott              
             Alli Beane, Senior Director Design & Development, Marriott
             Harlan Kennedy, Founder,Director of Strategy, Orange
             Peter Antonelli, Design Director, Orange
 
TABLE 2: DEFINE
Based on your empathy work, culminate the findings to determine the focus of your design.
Led by: Janice Cho, Chief Design Officer, DevMynd
             JC Grubbs, Founder, CEO, DevMynd
             Adam Seigel, Head of Product, Amazon
 
TABLE 3: iDEATE
Generate a large pool of various possible solutions, exploring beyond the obvious.
Led by: Vinod Varma, VP Customer Experience & Product Strategy, American Express Global Business Travel
             Raksa Oud, Senior Director, Digital Channel Experience, American Express Global Business Travel
             Teresa Brazen, Senior Director of Professional Education, DesignIt
 
TABLE 4: PROTOTYPE
Transform intangible ideas into a physical form in which you and your peers can interact.
Led by: Danielle Galmore, Director New Business Innovation, Steelcase
             Justin Daab, Principal, President, Magnani
 
TABLE 5: TEST
Try out refined prototypes, garner feedback from your users, refine your perspective.
Led by: Lindsay Kenzig, Lead Design and User Experience Researcher, eBay


Check out the incredible speaker line-up to see who will be joining Raksa.

Download The Latest Agenda