Founder and CEO
During this Lunch and learn, you’ll see how and why at RKS, we call P/A “Advanced Design-Thinking Methodology.” It stands on some very tall shoulders: those of the psychologist Abraham Maslow and the scholar Joseph Campbell. And in taking their work to a new level, we found that we could predict the future, foster brands and markets that never existed, and create decades of successes. You’ll find that P/A will serve you as a cornerstone, as a collaborative tool to create shared vision, and as a litmus test for design and innovation. You’ll also see how P/A provides you with a new language, with objectivity and pragmatism that non-designers can visualize, understand, and connect with.