DRIVING SUSTAINABLE GROWTH AND COMPETITIVE ADVANTAGE THROUGH HUMAN-CENTERED DESIGN
 

April 14-17, 2020
Hilton Austin, TX

Sacha Weinberg

Director, Digital Customer Experience Starbucks

Why Sacha?

Sacha is a Director of Digital Customer Experience Innovation & Strategy at Starbucks.  She is currently responsible for Customer Experience Digital Concept Innovation. 

Sacha has over 15 years of brand, marketing, innovation and strategy experience in companies including Starbucks, Nike, Mattel, and Disney.  She has worked both nationally and internationally and has experience with consumer products in food and beverage, fitness, fashion, apparel, footwear, toys, and entertainment industries.

Sacha earned an MBA from Pepperdine University, an MA from the Tec De Monterey University in Mexico, and a BA from University of California, Berkeley

Agenda Day 3

Thursday, April 18th, 2019

11:15 AM “Design Thinking for…”

Design thinking came to our attention for a variety of reasons, in these interactive sessions, explore the use case across different projects, focuses, and divisions. Each Interactive Discussion Group runs three times back to back. Pre-Select 3 of 8 sessions to attend 11:30; 12:05; 12:40

#1 Digital Transformation
  • Identifying true pain points of customer’s digital touchpoints
  • Designing an infrastructure capable of digital innovation
  • Analyzing success based on experience versus competitors

#2 Automation
Joseph Smiley-Design, Experience, Design Principle, E*Trade
  • Roadmapping experiences to define  avenues for effective self service
  • Creating a culture of strategic design to humanize automated interactions
  • Utilizing AI to revamp employee experience


#3 Brand Experience
  • Discovering why brand experience is everything
  • Hearing how Point B helped Starbucks innovate
  • Learning methods to amplify your design thinking skills

#4 Cultural Transformation
  • Activating the frozen middle
  • Garnering executive level buy-in
  • Designing for sustainable buy-in

#5 Employee Engagement
  • Hearing a real-world case study of an employee engagement team using design thinking
  • Applying a unique methodology (improv!) to improve your team’s design thinking toolkit
  • Improving your skills related to both your internal employee engagement team and how you engage with employees in the course of a design thinking project

#6 Innovation
  • Identifying meaningful experiences to pursue
  • Fostering an innovative mindset across all teams
  • Accelerating innovation outcomes

#7 Collaboration
  • Fostering cultural buy-in
  • Identifying key stakeholder involvement
  • Working across remote and dispersed teams

#8 Product Design
  • Cross functional collaboration on product development
  • Strategic ideation before implementation
  • Methods of Rapid prototyping and reiteration

Check out the incredible speaker line-up to see who will be joining Sacha.

Download The Latest Agenda