April 16 - 18, 2019
JW Marriott Austin, Austin, FL

Sally Grisedale

Former Product Design Director

11:30 AM “Design Thinking for…”

Design thinking came to our attention for a variety of reasons, in these interactive sessions, explore the use case across different projects, focuses, and divisions. Each Interactive Discussion Group runs three times back to back. Pre-Select 3 of 8 sessions to attend 11:30; 12:05; 12:40

#1 Digital Transformation
  • Identifying true pain points of customer’s digital touchpoints
  • Designing an infrastructure capable of digital innovation
  • Analyzing success based on experience versus competitors

#2 Automation
Joseph Smiley-Design, Experience, Design Principle, E*Trade
  • Roadmapping experiences to define  avenues for effective self service
  • Creating a culture of strategic design to humanize automated interactions
  • Utilizing AI to revamp employee experience

#3 Brand Experience
  • Designing for a holistic brand ecosystem
  • Identifying customer perception of brand
  • Creating digital products that represent brand

#4 Cultural Transformation
  • Activating the frozen middle
  • Garnering executive level buy-in
  • Designing for sustainable buy-in

#5 Employee Engagement
  • Involving HR into design thinking initiatives
  • Understanding your employees journey
  • Applying design thinking to your onboarding process

#6 Innovation
  • Identifying meaningful products to pursue
  • Fostering an innovative mindset in all teams
  • Empowering pockets of innovation across teams

#7 Collaboration
  • Fostering cultural buy-in
  • Identifying key stakeholder involvement
  • Working across remote and dispersed teams

#8 Product Design
  • Cross functional collaboration on product development
  • Strategic ideation before implementation
  • Methods of Rapid prototyping and reiteration

Check out the incredible speaker line-up to see who will be joining Sally.

Download The Latest Agenda