April 16 - 18, 2019
JW Marriott Austin, Austin, FL

Stefania Mereu

Senior Director, User Experience

Agenda Day 2

Wednesday, April 17th, 2019

4:05 PM Empathize Now: Creating Personas from Existing Data

One of the biggest pain points of design thinking can be tackling the first step of empathy. However, there are initial steps you can take using existing data to jumpstart the process:
  • Understanding the customer personas
  • Utilizing analytics to drive personas
  • Addressing the fringe personas that create pain points

Check out the incredible speaker line-up to see who will be joining Stefania.

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