Teresa Brazen

April 23 - 25, 2018

Austin Marriott South | Austin, TX

1-800-882-8684

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23-25 April, 2018
United States

Senior Director of Professional Education
DesignIt

With a career spanning film, design, journalism, education, and art, Teresa Brazen is committed to improving the world through creative leadership and innovation. Teresa leads the training center, and oversees curriculum development, teaching, mentoring, and community building. Her team partners with thousands of top organizations, from Clorox to Starbucks to NASA, to supercharge performance and create delight. Whether she’s coaching, crafting a new curriculum, or telling stories, Teresa’s goal is to ask tough questions, inspire curiosity, and change what’s possible in the minds and lives of the people she collaborates with. Learn more about what she's up to at www.teresabrazen.com.

1:30 PM DESIGN CIRCUIT: Master Each Step of the Design Thinking Process

Attendees will experience a lively and informative exercise, as they rotate through each of the five Design Thinking steps every thirty minutes during the course of the afternoon. Participants will talk through their unique challenges and walk away armed with solutions for each step.

There is no better way to sharpen your design thinking capabilities than by practice, repetition and exchanging ideas with peers, making these small group collaborations ideal for beginners who have more questions and want to further solidify their newfound knowledge. Advanced practitioners benefit by bench-marking across companies and refining existing skills.

Hosted by: Matt Iliffe, Partner, Beyond

Jarrod Tredway, Client Strategist, Beyond

TABLE 1: EMPATHIZE

Take a walk in the user’s shoes. Fully understand the perspective of your user or customer.

Led by: Jennifer McLennan, Senior Director Design & Development, Marriott

Alli Beane, Senior Director Design & Development, Marriott

Harlan Kennedy, Founder,Director of Strategy, Orange

Peter Antonelli, Design Director, Orange

TABLE 2: DEFINE

Based on your empathy work, culminate the findings to determine the focus of your design.

Led by: Janice Cho, Chief Design Officer, DevMynd

JC Grubbs, Founder, CEO, DevMynd

Adam Seigel, Head of Product, Amazon

TABLE 3: iDEATE

Generate a large pool of various possible solutions, exploring beyond the obvious.

Led by: Vinod Varma, VP Customer Experience & Product Strategy, American Express Global Business Travel

Raksa Oud, Senior Director, Digital Channel Experience, American Express Global Business Travel

Teresa Brazen, Senior Director of Professional Education, DesignIt

TABLE 4: PROTOTYPE

Transform intangible ideas into a physical form in which you and your peers can interact.

Led by: Danielle Galmore, Director New Business Innovation, Steelcase

Justin Daab, Principal, President, Magnani

TABLE 5: TEST

Try out refined prototypes, garner feedback from your users, refine your perspective.

Led by: Lindsay Kenzig, Lead Design and User Experience Researcher, eBay

3:45 PM DESIGN CIRCUIT Master Each Step of the Design Thinking Process (continued)