As Partner and expertise lead based in Smart’s New York studio, Tucker focuses on the convergence of business and design to create market-defining experiences that matter. The creative and strategic force behind some of Smart’s most standout work, Tucker has pioneered innovations for clients including OXO and HP. Most recently he was the architect of our 3-year partnership with PepsiCo, tapping into emerging technologies to envision, pilot, develop, and launch an athlete personalization platform and service offering. Gatorade’s Gx Sports Fuel Platform continues to be featured in publications including Fast Company, Mashable, Forbes, SportTechie and Packaging World. While discovering new methods of solving strategic design challenges that have led to more than seventy patented designs, Tucker inspires multidisciplinary teams across a diverse range of sectors ranging from Food & Beverage to Sports to IoT. As a principal voice on design and innovation in publications such as The Atlantic, FastCo.Design and Entrepreneur, he frequently shares his thinking on topics such as personalization, behavior change, and new approaches in design. Tucker has taught product design at Parsons The New School for Design, guest lectured at NYU Stern School of Business and Columbia Business School, and regularly appears at major innovation conferences including PSFK.
In a world where nearly everyone can start their own business, competition grows fierce as the marketplace becomes more crowded, putting a lot of pressure on big brands. Innovation should start within core business, but sometimes innovation can generate new services and benefits beyond the core. Powerhouse firms like Gatorade are creating ecosystem innovations reinventing their products, consumer experiences and business models.
Hear from two inventive executives who partnered together to turn a sports drink into an unparalleled, high-tech product for athletes as they share the following:
· How the team transformed an idea into a state-of-the-art experience for their clients by applying design thinking
· Advice on best practices for partnership to achieve a successful outcome
· Evidence as to why the design thinking approach is imperative for both large and small organizations