In a world where nearly everyone can start their own business, competition grows fierce as the marketplace becomes more crowded, putting a lot of pressure on big brands. Innovation should start within core business, but sometimes innovation can generate new services and benefits beyond the core. Powerhouse firms like Gatorade are creating ecosystem innovations reinventing their products, consumer experiences and business models.
Hear from two inventive executives who partnered together to turn a sports drink into an unparalleled, high-tech product for athletes as they share the following:
· How the team transformed an idea into a state-of-the-art experience for their clients by applying design thinking
· Advice on best practices for partnership to achieve a successful outcome
· Evidence as to why the design thinking approach is imperative for both large and small organizations