Wilson SmithSenior Design Director
Wilson W. Smith III is a Senior Designer and Nike DNA Design Specialist. During his 33-year tenure at Nike, Smith worked on projects that run the gamut of the design profession—retail, graphics, architecture, footwear, experience and apparel—and designed and developed product for some of the greatest athletes in Nike’s history, including Michael Jordan, Serena Williams, Andre’ Agassi, Roger Federer. In addition, Wilson is a Professor in Product Design at U of O, where his studio focus is Adaptive Design Enabling Para Athletic Performance. He also co-teaches Intro to Product Design in the UO Sports Product Management graduate program. Graduating in 1980 with an architectural degree from U of O, Wilson initially worked for Skidmore, Owings and Merrill out of Portland. He began his Nike career in 1983, assisting in Corporate Architecture. Transitioning into footwear design his focus became athlete inspired products in Tennis, Basketball, Cross Training, and Brand Jordan, where he designed Air Jordan XVI & XVII. Black Enterprise Magazine named Wilson one of America’s Top Black Designers. What truly defines Wilson is his incredible passion around coaching, teaching and giving back. Wilson’s commitment to the next generation of designers and the power of design to positively impact the world has created a presence and legacy that expands beyond his designs at Nike. He is also a worship leader at SouthLake Church, Lake Oswego, Oregon.
Hear from innovative leaders across various industries dive right in and share their experiences with how they approach design thinking at their organizations, how they got started, and how it has transformed their culture. Each expert will leave you with their top two pieces of inspirational yet practical advice for organizations already embracing or looking to implement human-centered design.
10:15am: Finance: Joel Kashuba, VP Innovation, Fifth Third Bank
10:30am: Education: David Schell, VP Global Experience & Design, Pearson
10:45am: Healthcare: Ryan Shafer, Human-Centered Design Director,UnitedHealth Group
11:00am: Athletics: Wilson Smith, Senior Design Director, Nike
11:15am: Audience Q&A: You’ve learned how design thinking is applied at various types of organizations and how firms benefit. Each of these pioneering experts will take the stage together on a short panel, ready to provide answers to some of your most burning questions.