Design Forward Alliance

The Design Forward Alliance a non-profit advocacy group representing designers of brands, products, environments, services, experiences and systems. Our mission is to create a unified effort that promotes the value of professional design and design thinking for better outcomes in business, education, government and the San Diego community. The Design Forward Alliance identifies opportunities and makes connections to world-class design and designers. The founding board members include leaders from the San Diego community, and representatives from organizations such as AIGA, Creative Mornings, SDXD, UX Speakeasy, the San Diego Creative Foundation. The catalyst for the alliance was Don Norman, esteemed author and the Director of UC San Diego Design Lab.