Alpha is a unified market intelligence platform, enabling businesses to rapidly ideate, research, test, and optimize future products. Headquartered in New York City, Alpha works with a third of the Fortune 100, delivering on-demand market intelligence and insights for businesses focused on improving customer-centricity.
Alpha is software-as-a-service and provides organization-level access to view and surface customer insights, exponentially increasing the value of testing across teams and breaking down silos so professionals across the company can get insights to inform their decision-making. The platform provides multiple levels of access to unlock the data and insights generated with Alpha tests. Now any team member responsible for aligning with customer needs has a view into data.