IBM's purpose is to be essential, and we intentionally design for this through how we engage, how we build bonds, and how we guide humans toward mastery over their work environments. Since 2012, we’ve been on a mission to bring a human-centered approach to our many teams around the world. Emphasizing the importance of teaming and co-creation to innovative outcomes, our unique design thinking framework helps establish the way IBM engages with clients and the people they serve. And it helps enterprise teams get to market 2x faster, with a 3x return on investment.
As our program has matured, we’ve developed a distinct point of view on how to transform enterprise cultures and embed new ways of working. We know that change is just the output of a relentless focus on delivering real business outcomes, over and over again. Through our Enterprise Design Thinking education and services offering, IBM now brings this perspective and a set of concrete tools to our clients, with a humble dedication to their wild success.