Xavi Cortadellas Head of Design and Innovation
Day 2: Main Conference
Design thinking provides a game changing model for product development, focusing on out-of-the-box, disruptive changes over incremental capability improvements. How do innovation leaders leverage design thinking to re-invent ideation?
Day 3: Main Conference, Site Tour
Design leaders from small, medium and large organizations convene to discuss their unique strategic design implementations:
- When did your company recognize a cultural shift was necessary?
- How did you go about phasing design thinking implementation?
- What organizational structure for design worked for your organization?
- How was human-centered design championed alongside digital transformation?
- What was the lynchpin for design thinking success in your organization?
- What was the biggest challenge? How did you overcome this?
- What advice would you provide an organization just embracing human-centered design?