Xavi Cortadellas Head of Design and Innovation

Day 2: Main Conference

16:00 PM Reinventing the "Incremental" Mindset for a Long-Term Disruptive Innovation Pipeline

Design thinking provides a game changing model for product development, focusing on out-of-the-box, disruptive changes over incremental capability improvements.  How do innovation leaders leverage design thinking to re-invent ideation?    

Day 3: Main Conference, Site Tour

9:30 AM EXECUTIVE PANEL QUESTION & ANSWER - Right-Sizing Your Design Thinking Strategy

Design leaders from small, medium and large organizations convene to discuss their unique strategic design implementations:
  • When did your company recognize a cultural shift was necessary?
  • How did you go about phasing design thinking implementation?
  • What organizational structure for design worked for your organization?
  • How was human-centered design championed alongside digital transformation?
  • What was the lynchpin for design thinking success in your organization?
  • What was the biggest challenge?  How did you overcome this?
  • What advice would you provide an organization just embracing human-centered design?